What AdSense really is?

Now that we know how Google AdSense program is placed in the world of online advertising, let’s delve a bit deeper into the concept of ‘AdSense’ and understand what it is about and how people make money by using this concept.  AdSense is a wonderful advertising concept that was conceived by Google some time back. Though new advertising concepts keep coming up all the time, this one is something that is altogether different.

AdSense (Google’s advertising program) presents an earning opportunity to the website owners by allowing Google to post advertisements on their websites.  These advertisements are either text advertisements or image based advertisements. Of course, the website owners need to enroll to the AdSense program through Google’s website (https://www.google.com/AdSense). Google AdSense program requires you (the website owner) to include a piece of code (a programming script) on your website. You can add this piece of code anywhere in the html code of your website i.e. depending on where you want to position the advertisements (however, there are certain rules that you must follow while pasting this scripting code). This piece of code is what determines the structure of advertisements and their content (and this is what helps Google in floating the advertisements on your website). 

AdSense’s Place in the Online Advertising World

Let’s start our journey in the world of Google AdSense by first understanding how the online advertising came into being and how Google AdSense is place with respect to the other online advertising concepts:

Soon after the advent of internet, it was realized that the website real estate (or the space on websites) had commercial value in the advertising world. The simple reason behind this was the soaring popularity of internet and the increasing number of eyeballs received by various websites. Thus, internet advertising (or online advertising) came into being. Today, internet advertising is treated as one of the most effective and most economical means of advertising.  In fact, a lot of businesses, especially small businesses, use only this (affordable) medium for advertising their products and services. As technology progressed, so did the online advertising methodologies. Graphics based banner Ads and text Ads got their due recognition and were used quite extensively for online advertising. Even now banner advertising is one of the most popular forms of online advertising.

The secret lies in various online advertising programs

The secret lies in various online advertising programs the secret lies in various online advertising programs. And one of the most popular programs is the ‘ADSENSE’ PROGRAM. AdSense program works by serving ‘targeted’ ads on websites. Whenever someone visits your website, those ads are displayed and you earn $$$$s. If someone clicks on those Ads, you again earn $$$$s. This means that once you have setup your website with AdSense ads, the flow of revenue is automatic without you doing anything else. Of course, if you do a little bit of tracking and performance analysis of your AdSense ads, you can enhance your profits many times.  AdSense is an online advertising program that is run by Google (the specialists in search engine technologies). This program is different from the other advertising programs in the sense that here the ads are served based on the content of the website. 

Guaranteed WAYS TO MAKE MONEY WITH GOOGLE ADSENSE

This is the most guaranteed ways to make money with Adsense (and other ads network) so keep in mind that it all the same even names are deferent

1.   Blend the color of your ad with the page background: This is the most obvious tip repeated around the internet for ages. Basically, you just need to keep the border color and the background color the same as the color of the background where the ad lies. There might be a problem if your website has a page background gradient, in that case you should try putting it in a bordered container Match the color scheme of the ad with the color scheme of the web page: If your blog/website has boxes with white background and gray border then create an ad with the same color scheme to show that the ad is a part of the page and make it blend in with the template.

Using Videos to increase Adsense income

With the increase in web videos and their dramatic rise in popularity, you might be tempted to use videos next to your ads to increase CTR. Nice try, but you’d be wrong to do so, in my opinion. I experimented with this about a year ago and, while it may work in the future, there just aren’t enough people on broadband yet to make it worthwhile now and a long load time is a surefire way to hang yourself before you ever get started.

I didn’t see any increase to my bottom- line and thus, do not endorse the usage of videos at this time. But I still mention it here for the purpose of completeness and hey, I’m an open minded person and I know for a fact VIDEOS will distract the attention of your visitors, and we dont want that, because it will affect our CTR drastically.

Using Images to increase Adsense income

now we’re getting into murky water because this has been known to be the source of many a webmasters’s downfall. Google states that you can place images beside ads provided that:

·        The images are not in anyway related to the ads

·        There is a clear cut border between the images and ads Now, if you ask me, and I’m assuming you are because I make more money doing this and you don’t yet, with these guidelines, Google is practically encouraging you to break the program policies. Think about it for a second.

One AdSense program policy states that you should not draw any undue attention to the ads, yet they don’t disallow placing images near them. Google even went to the extent of testing an Ad Unit which has images on the left for horizontal ads and images on the top for vertical ads. This tells you that you are quite safe to place images near the ads.

Here’s a secret: It will help you to always remember that Google is, by far, the best BlackHatter there ever was. So feel free to experiment with image placement, but when you do so, make sure you add a border in some fashion from it and the ads, and you should be all roses.

Covering the Basics Placements to increase Adsense income

You mean we haven’t done that already? Not even close.  Didn’t I say that a great deal of work went into the development of this blog? This is why you’re reading it, after all anyway!

Here are some basic tips, the 101 of AdSense if you will, which some of you may already be familiar with.  If not, please make sure you implement these before going further.

·        Blend your ads. Set your ad’s background color to be exactly the same color as webpage’s background color.

·        Avoid the 468x60 banner size. Use the rectangular 336x280 size instead. My results have shown that, on average, the CTR using the 336x280 format has been as much as 12 times greater than that of 468x60! Why? Because people know 468x60 is an ad right off the bat.

·        Try to avoid image ads. Use strictly text ads they work better in most cases. Because there more options were the visitor can click.

·        Quickly opt-out of the “Onsite Advertiser Sign-Up”.

·        Link colors. Use the standard blue/green/purple color scheme for your links. People do not see it as a link unless they are in blue/ purple. Extremely important!

Design and Ads Placement

Now we’re ready to start talking technique.  It’s about time, you might be saying. Before getting into the meat and potatoes, I just wanted to make sure you ate your vegetables because I know you would have dumped them in the garbage otherwise.  So, first things first. Good designs are discovered by doing a lot of testing. Make solid use of the tools available to you, such third party tracker to give you an accurate scope of how your designs are performing, one of the best tools is Google Analytics, because it shows you where, what and when people click on your content. It is a process of refinement. Every site will require a different set of parameters and what worked for me with one site, failed with another.  Google Analytics a powerful tracking tool, can be a BlackHatters best friend. Everything from referring domains, dates, houses, ads displayed, ads clicked, format types, directories accessed, keywords, ip addresses, clicksthroughs, and much more can be studied with ease using this application!

Go over how AdSense works

Before getting down to the nitty gritty, I want to go over how AdSense works in case some things are unclear.  AdSense is a hybrid of Google’s Webmaster advertising program called AdWords. In a nutshell, Webmasters are paying Google to promote their ads on Google. Every time an ad gets clicked, Google deducts a pre-determined amount from their advertising budget.  You can see these AdWords ads by doing almost any search on Google and the ads show up in the far right-hand side of the page.

Now, AdSense is a program derived from AdWords that allows publishers (other website and blog owners like you and me) to promote these same AdWords ads on our own sites.

Then Google pays us, the publishers, a certain percentage of what the AdWords customers are paying Google for those ads. In other words, as an AdSense publisher, you are helping Google advertise these AdWords ads, and Google is paying you a share of the revenue they earn every time your visitors click on your ads. So let’s say you have a website on chocolate cake recipes. 

All people have very similar stories with Adsense

I can guarantee you all the other successful people have very similar stories. None of them made a profit overnight.

Even though signing up with Google AdSense is free from a monetary sense, there is still work required. And while it’s inspiring to read stories about people making a lot of money with the program, you have to remember that nothing happens instantly. Every single person worked hard to earn those checks. I want you to have realistic expectations. So in this book, I’m going to go over many of the facts about AdSense that are often overlooked, and tell you the best way to begin if you are really serious about generating some extra income.

Nothing in Life Is Completely Free even Google Adsense

I’ll be the first to tell you that I am one of those fortunate people who was able to say “bye bye” to Corporate America a while back thanks to Google AdSense and other online affiliations with my sites.  Life is pretty good, and there’s nothing better than doing what you enjoy and getting paid well to do it. I literally make money while I sleep. That being said, I would never tell you making money online is easy. If I did, I would be lying to you.

But Because I thoroughly enjoy what I do, the amount of hours I’ve put into this over the years has never felt like work. And the day it starts feeling that way, I’ll quit.

My story may sound inspiring to you. But perhaps you don’t want to hear about the not-so-inspiring events that happened on my road to success…

·        The Friday nights I spent glaring at my PC trying to figure out how to do different things on my site.

·        The nights I spent scratching my head trying to figure out how to get my site to ranked high enough in Google to get all that wonderful free traffic other Webmasters bragged about.

After all if you don’t learn how to build a website that generates targeted traffic…

The art of monetizing websites

I have "mastered" the art of monetizing websites and now I make a nice income every single month using only AdSense. This book, while assuming you have already have a working knowledge of HTML and Adsense, shows how you can do it too.

Even if you’re still a beginner, once you are familiar with AdSense, chances are that you will be able to use apply these techniques on your own site. To start earning revenue in only hours!

I've created this ebook especially for the DP community, all the methods and techniques contained within this ebook are useful for experienced webmasters and newbies too.

You are going to learn everything I know, and you will be able to make AdSense money with your site just like brusheezy.com!

The inspiring Google AdSense stories continue to pile up. From the teenager of whateverlife.com Ashley Qualls who earns enough from Google to employ her own family members. To the retiree and owner of shoemoney.com Jeremy Schoemaker whose earnings totaled $250,000 in one year.