Saturday, February 25, 2012

Using Images to increase Adsense income


now we’re getting into murky water because this has been known to be the source of many a webmasters’s downfall. Google states that you can place images beside ads provided that:
·        The images are not in anyway related to the ads
·        There is a clear cut border between the images and ads Now, if you ask me, and I’m assuming you are because I make more money doing this and you don’t yet, with these guidelines, Google is practically encouraging you to break the program policies. Think about it for a second.
One AdSense program policy states that you should not draw any undue attention to the ads, yet they don’t disallow placing images near them. Google even went to the extent of testing an Ad Unit which has images on the left for horizontal ads and images on the top for vertical ads. This tells you that you are quite safe to place images near the ads.
Here’s a secret: It will help you to always remember that Google is, by far, the best BlackHatter there ever was. So feel free to experiment with image placement, but when you do so, make sure you add a border in some fashion from it and the ads, and you should be all roses.


Now, I said earlier that I would elaborate on this Now, to help alleviate what could become a recurring problem, you should use the technology at our finger tips to your advantage. In this case: JavaScript. You can easily obtain a javascript to display random images and that will be a very nice compliment to your AdSense text ads.
Now, take note that we are “not allowed” to use any images that “suggest” clicking on the ads. So things like arrows, pointing fingers, animations of cars or characters moving towards the ads, and the like will get you flagged. But, the edge has been somewhat defined and you can push it with great success, if you do it gracefully.
For instance, a tecnique I’ve employed to get around this issue has been to create a website “logo” that not -so- subtly features a character (a dude with a baseball bat ) pointing it towards the Ad Unit. Because it’s incorporated within the logo, the character is now “coincidentally” holding a baseball bat and pointing horizontally directly at my Ads. When used correctly, this tactic has flown under the radar indefinitely and been a successful approach for me more than once.
In fact , under common license laws, you can snatch up and use asmany of these “characters” and images as you want, regardless of ownership. Check out places like Flickr to unlock the doors to that.
Another very interesting technique has been to use a random “headshot” (picture of a person’s face) as the “author of the article.” Make sure the image is of someone that looks the part and that it has heir of professionalism to it. Credibility is required to pull this one off. Now, the secret is to place the article “author’s” image right next to your ads (see graphic below). If you pull this off correctly, you will create the perception that the Ads are the expert author’s “recommended resources” and visitors, naturally will freely click on them all day long. I’ve experienced tremendous success with this tactic.

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