With the increase in web videos and their dramatic rise in popularity, you might be tempted to use videos next to your ads to increase CTR. Nice try, but you’d be wrong to do so, in my opinion. I experimented with this about a year ago and, while it may work in the future, there just aren’t enough people on broadband yet to make it worthwhile now and a long load time is a surefire way to hang yourself before you ever get started.
I didn’t see any increase to my bottom- line and thus, do not endorse the usage of videos at this time. But I still mention it here for the purpose of completeness and hey, I’m an open minded person and I know for a fact VIDEOS will distract the attention of your visitors, and we dont want that, because it will affect our CTR drastically.
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