Unlike historical empires that relied on unique military tactics, advanced technology, and slave labor, your empire will rely on a single person: you. You’ll design it, you’ll build it, and you’ll people it with readers who return to it day after day, becoming in a small sense virtual citizens of your Blog Empire and eventually your happy customers. You’ll use the same tactics as others, but you’ll use them more efficiently. You’ll use the same infrastructure as others, but you’ll use it more effectively. You’ll compete with other empires for your readers’ time, and you’ll do so successfully. A Blog Empire is an empire of customer service and you will not only be its ruler, you will be the servant of all who enter it. Sound like fun? It can be, if you design your empire with one person in mind: you.
It seems a dichotomy to say that a Blog Empire should be built around the provider rather than the customer, but there’s a simple reason for it: it will be you who updates it day after day. You will be the editor, the designer, and the main focus of the site. Your expertise, your hobby, or your insight will provide the service that the citizens of your Blog Empire want. You can’t sell from an empty cart and you’ve got to be in it for the long haul. That means you’ve got to provide content that features what you know and what you love. You will be the key, and every part of your Blog Empire will be designed with that in mind.
However, before you can lay the foundations, we need to review a few options. Let’s take a look at a few successful blogs and generate some ideas. Then we’ll come back for a good look at the one who can make it all work: you.
0 comments:
Post a Comment